Client
Beeyond Tech
Beeyond Tech is a company specializing in SEO, web development, branding, and UI/UX design. They focus on delivering innovative digital solutions that help businesses enhance their online presence and create seamless user experiences.
What did I do?
As the sole UI/UX designer, I led the complete design and development of Beeyond Tech's website, ensuring a seamless and engaging user experience. Additionally, I designed custom business cards and envelopes to strengthen their branding and create a professional identity.
Why Design
Designing the portfolio website to highlight the company’s work in a visually appealing and user-friendly way. The goal was to create a platform that effectively showcased their services, making it easy for visitors to explore and connect with their offerings.
End Users
Startups
Startups seek innovative branding solutions and responsive websites to stand out. They need tailor-made materials like logos and business cards and value long-term collaboration.Larger Enterprises
Enterprises seek specialized expertise to redesign outdated systems and implement advanced SEO. Their goal is to improve digital transformation with cutting-edge designs and greater efficiency.Marketing Professionals and Agencies
Agencies need expert UI/UX design and SEO to enhance their campaigns. They look for high-quality design solutions and seamless collaboration for ongoing partnerships.
Research & Analysis
For Beeyond Tech's portfolio website, we focused on user retention and engagement as key objectives. We conducted user interviews (3 clients and 1 potential client), competitive analysis
Key Problems Identified
Poor Project Visibility
Case studies and project highlights were buried or unavailable, reducing credibility and trust in the company’s expertise.
Inconsistent Branding
The design lacked a cohesive and professional visual identity, weakening brand recall and perception.
Navigation Issues
Case studies and project highlights were buried or unavailable, reducing credibility and trust in the company’s expertise.
Key Metrics
Key metrics were established to evaluate success.
User retention (Churn rate)
Bounce rate/ drop offs
Previous Version
Image of the previous version of the website
Ideation
To tackle Beeyond's high bounce rate and engagement challenges, we focused on enhancing the visual interactivity of the portfolio website. As users land on the homepage, moving their cursor over specific areas triggers a dynamic image to pop up around the cursor, offering an interactive preview or design highlight.
Usability Testing
By doing usabily testing of Beeyond Tech’s new portfolio website with users and received very positive feedback. Users found the design intuitive and easy to navigate, enhancing their overall experience. We identified small design improvements that made a big difference. These adjustments led to increased user retention and a steady growth in monthly active users.
Impact
The new design has created an impact, it’s not the perfect design but we’re going towards a goal. We’ve achieved the goal and got some great insights from the users too..
70%
Increase in user retention
50%
Increase in monthly users
55%
Higher Conversion Rates
Greater Client
Engagement
Final Design
The final designs for Beeyond Tech’s portfolio website focus on clean navigation, responsive layouts, and intuitive user journeys. They highlight the brand’s expertise while ensuring a seamless and engaging user experience.
